Lagers are brewed with bottom fermenting yeast that work slowly at around 34 degrees Fahrenheit and are often further stored at cool temperatures to mature, which makes sense since the word lager comes from the German word lagern meaning “to store”. A number of different styles are considered lagers – some examples are pale lagers, amber, bock, dopplebock, dortmunder, all-malt lager, maibock, pilsner, among others. Most ubiquitous is the macro lager – a style made famous (or infamous) by Budweiser, Coors, Anheuser-Busch, and any other humongous American brewer. Oddly this style has been mimicked all over the world by breweries such as Labatts (Canada), Desnoes & Geddes, Tsingtao probably because of the popularity of the style in the US and the need to market to American tourists all over the world. The macro lager lends a feeling of comfort to the tourist similar to the taste of a Big Mac. Whether this is a good thing or not is another story.
At Trader Joe’s we have a number of lagers: Heineken, Stella Artois, Trader Jose’s Mexican lagers, Vienna lager, Bohemian lager, Winterfest Double Bock, Edison Light, Frugal Joe’s Ordinary beer, and others that I’m missing. Given the lager’s status as such a popular beer, that also means that the price point can be kept low to attract all consumers. The peak price of a 6 pack in the above mentioned examples is $8.99 with the mean price somewhere closer to $6 per 6 pack. Essentially, this means that these are “everyday” beers that can be paired with virtually any meal. Additionally, the lower alcohol by volume of these beers (usually around 4-6%) makes them ideal to pair with spicy foods. Higher alcohol beers will tend to exacerbate the spiciness of Mexican, Thai, or Indian food, so a lower alcohol lager makes an ideal pair. I am not advocating the pairing of a Bud Light with a good plate of Tandoori Chicken or Pad Thai, but rather the seeking out of a Bell’s lager to pair with that dish. As an aside, that same Bell’s lager is tremendous with Detroit style deep dish pizza!
The lager is the most accessible style for the beginning beer drinker who does not have access to many craft brews. This is, however, a double edged sword because the most readily available lagers are not the best examples of the style. Nothing against Budweiser or Coors, but as beeradvocate.com argues regarding American macro lagers, “Light bodied, pale, fizzy lagers made popular by the large macro-breweries of America after prohibition. Low bitterness, thin malts, and moderate alcohol. Focus is less on flavor and more on mass-production and consumption, cutting flavor and sometimes costs with adjunct cereal grains, like rice and corn.” Not exactly the ideal starting point for the novice beer drinker – right? – so my advice would be to seek out a craft lager/pilsener whether it is from a local brewery or even a decent Euro Lager (like Stella Artois) and pair it with a favorite food (pizza, pasta, hamburger, hot dog, chili, whatever) and notice how a well crafted lager can be a wonderful accompaniment to any meal.
The flavor profile of lager ranges along the lines of the beer’s darkness. As a general rule, the lighter the beer (not including “light beers”), the hoppier it will be while darker lagers will have a stronger malt presence. Essentially this means that as you move toward bocks, dopplebocks, and rauchbiers, the flavors become more intense and pairing may prove tricky. More specifically than stated above, try some good grilled salmon or a Vermont white cheddar with a Bohemian lager or some spicy nachos with the Vienna Lager. For those who are more adventurous, try the Dunkelweizen with a plate of grilled Hofbrau Brats and pierogis.